Metrobistro: Why aren’t you doing any PR, advertising or marketing?
David Carp: Probably the same reasons most of the companies in our industry doesn’t. There’s no real attraction to it really, why would we do it?
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And, really, if you take a look around, the companies that are succeeding by reputation among customers do little-to-no PR or advertising because they have branded themselves so successfully as a lifestyle element. How did they achieve such over-arching brand recognition? They didn’t trick people, they just showed what they could do for them.
While that is a really nice, magical notion… out of extreme curiosity, what are these “companies succeeding by reputation among customers that do little-to-no PR or advertising”?
Also, that David Karp interview is great but you’d think in a piece emphasizing how well he’s done with so little formal education, they wouldn’t include this quote with the “most” and “doesn’t” incongruity.
